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CASESTUDY
We’ve been working with Berimbau for over 2 years.
Berimbau chose our comprehensive ‘Main Package’ that offers a full range of marketing services, including social media marketing (both organic and paid), email marketing, content creation, influencer marketing, and much more to help drive business and attract customers.
Home to New York’s first Caipirinha Bar, Berimbau Brazilian Kitchen, offers a modern take on Brazilian Cuisine in the heart of the West Village
Establishing a clear brand voice and aesthetic that accurately reflected the restaurant’s unique culture and offerings was the goal. We developed a content strategy that showcased the restaurant’s unique offerings, events, and overall atmosphere through a mix of photos, videos, and written content. By actively responding to customer questions, and comments, and addressing any concerns, we fostered a sense of community among followers.
Berimbau understood the power of influencer marketing to attract new guests and expand their reach. By partnering with the right influencers in the food and dining community, we were able to reach new audiences who may not have otherwise been aware of Berimbau, ultimately leading to an increase in bookings and visibility for the restaurant. With influencers, we were about to reach a new local audience of over 500K.
By creating engaging and informative content, implementing targeted email campaigns, and effectively measuring the performance of their newsletter campaigns, we helped Berimbau improve open and click-through rates, increase customer engagement and drive more business through their newsletters.
One of the major accomplishments was getting Berimbau featured in The New York Times and Eater, two of the most reputable publications in the food industry. In addition to getting featured in major publications, we also worked to get Berimbau named the best Brazilian restaurant in NYC by The Infatuation.
As a premier destination for Brazilian cuisine, we developed a consistent visual identity across all marketing materials, including the restaurant’s logo, menu, and packaging. This included using colors and imagery that accurately reflected the restaurant’s unique culture and offerings.
Designing a visually appealing and easy-to-navigate layout, developing engaging and informative content, and implementing key features such as online ordering and reservations were crucial to increasing Berimbau’s online visibility, and engagement and ultimately driving more business to the restaurant.
Berimbau Brazilian Kitchen, NYC
“Working with Host was a great experience for Berimbau Brazilian Kitchen. From the very beginning, they took the time to understand our unique culture and offerings, and used that understanding to develop a comprehensive and effective marketing strategy. They helped us establish a strong brand identity, increase our online visibility, and attract new customers. We highly recommend Host to any restaurant looking to take their marketing efforts to the next level” – Mario de Matos, Owner.
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